{"id":163,"date":"2017-10-04T20:04:44","date_gmt":"2017-10-04T20:04:44","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=163"},"modified":"2024-03-14T10:16:59","modified_gmt":"2024-03-14T13:16:59","slug":"4-ferramentas-de-benchmark","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2017\/10\/04\/4-ferramentas-de-benchmark\/","title":{"rendered":"4 Ferramentas de Benchmark"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-2022 size-full\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark.png\" alt=\"\" width=\"1140\" height=\"554\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark.png 1140w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark-300x146.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark-1024x498.png 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark-768x373.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark-650x316.png 650w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/Banner-Benchmark-440x214.png 440w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p>Benchmark refere-se a uma an\u00e1lise comparativa de produtos ou servi\u00e7os oferecidos pela concorr\u00eancia. Tem o objetivo de engrandecer estudos de mercado de diferentes \u00e1reas de uma empresa.<\/p>\n<p>Na internet, a proposta do marketing digital de capturar leads virtualmente tem ficado em evid\u00eancia cada vez mais, entretanto o ritmo pode ser muito acelerado e monitorar o concorrente acaba sendo mais dif\u00edcil ainda. Pensando nisso, separamos 4 ferramentas de an\u00e1lise digital da concorr\u00eancia:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-164\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/1-300x52.png\" alt=\"\" width=\"300\" height=\"52\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/1-300x52.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/1-768x133.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/1.png 843w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol>\n<li>\n<h2><a href=\"https:\/\/moz.com\/researchtools\/ose\/\">Open Site Explore<\/a><\/h2>\n<\/li>\n<\/ol>\n<p>Desenvolvido pela Moz, esta ferramenta nos possibilita ver de maneira bem clara a autoridade e relev\u00e2ncia que um site tem em termos percentuais, al\u00e9m de mostrar com bastante detalhamento boa parte dos backlinks que o site possui.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-165\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/2-300x159.png\" alt=\"\" width=\"300\" height=\"159\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/2-300x159.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/2-1024x544.png 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/2-768x408.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/2.png 1049w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h2><a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a><\/h2>\n<\/li>\n<\/ol>\n<p>Uma excelente ferramenta de an\u00e1lise de concorrentes. Permite comparar as m\u00e9tricas do seu site com seus concorrentes, analisa dados de palavras-chave, tr\u00e1fego, posi\u00e7\u00e3o no ranking da categoria de mercado que est\u00e1 inserido, al\u00e9m de mostrar os principais sites que falam sobre voc\u00ea e comparar seu desempenho nas redes sociais com outras a\u00e7\u00f5es de marketing digital. O site \u00e9 extremamente intuitivo e f\u00e1cil de utilizar al\u00e9m de possuir uma op\u00e7\u00e3o de extra\u00e7\u00e3o de relat\u00f3rios em PDF.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-166\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/3-300x84.png\" alt=\"\" width=\"300\" height=\"84\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/3-300x84.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/3-768x214.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/3.png 818w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol start=\"3\">\n<li>\n<h2><a href=\"https:\/\/pt.semrush.com\/\">Sem Rush<\/a><\/h2>\n<\/li>\n<\/ol>\n<p>O Sem Rush \u00e9 uma plataforma muito completa de an\u00e1lise. \u00a0Ele permite observar desde investimentos em buscas pagas e seus respectivos an\u00fancios, at\u00e9 as principais palavras-chave e em qual posi\u00e7\u00e3o elas se encontram. \u00c9 sem d\u00favida uma das principais e mais completas plataformas no que se refere a dados e an\u00e1lises Web.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-167\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/4-300x87.png\" alt=\"\" width=\"300\" height=\"87\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/4-300x87.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/4-1024x296.png 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/4-768x222.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2017\/10\/4.png 1182w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol start=\"4\">\n<li>\n<h2><a href=\"https:\/\/www.spyfu.com\/\">SpyFu<\/a><\/h2>\n<\/li>\n<\/ol>\n<p>Extremamente simples e intuitivo tem um layout semelhante ao SimiliarWeb, por\u00e9m suas informa\u00e7\u00f5es s\u00e3o levemente mais sucintas. Com esta ferramenta \u00e9 poss\u00edvel observar o n\u00famero de palavras-chave sendo trabalhadas e quantas palavras est\u00e3o aparecendo na Busca Paga. Tamb\u00e9m \u00e9 poss\u00edvel observar a rela\u00e7\u00e3o da concorr\u00eancia com a sua empresa.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.integracaodigital.com.br\/n\/#9\"><img decoding=\"async\" class=\"size-full wp-image-1894 aligncenter\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png\" alt=\"Falar com Consultor!\" width=\"334\" height=\"54\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png 334w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul-300x49.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmark refere-se a uma an\u00e1lise comparativa de produtos ou servi\u00e7os oferecidos pela concorr\u00eancia. Tem o objetivo de engrandecer estudos de mercado de diferentes \u00e1reas de uma empresa. Na internet, a proposta do marketing digital de capturar leads virtualmente tem ficado em evid\u00eancia cada vez mais, entretanto o ritmo pode ser muito acelerado e monitorar o&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[403],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ferramentas de Benchmark - Blog - Integra\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"Benchmark \u00e9 uma an\u00e1lise comparativa de produtos ou servi\u00e7os oferecidos pela concorr\u00eancia. Separamos 4 ferramentas de an\u00e1lise digital de concorrentes:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.integracaodigital.com.br\/blog\/2017\/10\/04\/4-ferramentas-de-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ferramentas de Benchmark - Blog - Integra\u00e7\u00e3o Digital\" \/>\n<meta property=\"og:description\" content=\"Benchmark \u00e9 uma an\u00e1lise comparativa de produtos ou servi\u00e7os oferecidos pela concorr\u00eancia. 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