{"id":174,"date":"2017-10-09T20:28:02","date_gmt":"2017-10-09T20:28:02","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=174"},"modified":"2024-03-14T10:16:59","modified_gmt":"2024-03-14T13:16:59","slug":"como-esta-o-mercado-de-televisao-e-radio-no-brasil","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2017\/10\/09\/como-esta-o-mercado-de-televisao-e-radio-no-brasil\/","title":{"rendered":"Como Est\u00e1 o Mercado de Televis\u00e3o e R\u00e1dio no Brasil?"},"content":{"rendered":"

\"Como<\/p>\n

Os grandes meios tradicionais de comunica\u00e7\u00e3o est\u00e3o sofrendo varia\u00e7\u00f5es de acordo com o crescimento do mercado digital e sua influ\u00eancia nos consumidores. Cada vez mais a televis\u00e3o e o r\u00e1dio v\u00eam perdendo espa\u00e7o para inova\u00e7\u00f5es mais simples e intuitivas dispon\u00edveis online.<\/p>\n

Televis\u00e3o<\/h2>\n

Grandes emissoras da Televis\u00e3o Paga est\u00e3o deixando de investir na produ\u00e7\u00e3o de programas por falta de audi\u00eancia. Gigantes como MTV, A&E e WGN est\u00e3o se retirando do mercado de produ\u00e7\u00e3o de s\u00e9ries roteirizadas. O maior motivo aparente para essa decis\u00e3o \u00e9 a competi\u00e7\u00e3o extrema com o meio digital e sua influ\u00eancia no comportamento do consumidor. A Netflix com a tecnologia de streaming se tornou a principal concorrente das emissoras de Televis\u00e3o, ela juntamente com a Amazon investiu US$ 11 bilh\u00f5es este ano em programas de TV e filmes. No primeiro trimestre de 2017 a audi\u00eancia de dramas originais produzidos pela pr\u00f3pria televis\u00e3o caiu em 15%. De janeiro de 2016 a janeiro de 2017, o servi\u00e7o registrou retra\u00e7\u00e3o de 1,9% (Em n\u00fameros, a queda foi de 364.400 assinantes). S\u00f3 em janeiro deste ano, 105 000 clientes abandonaram o servi\u00e7o.<\/p>\n

A participa\u00e7\u00e3o da TV aberta no setor audiovisual encolheu de 63,7% para 41,5% \u2014 uma retra\u00e7\u00e3o de mais 20 pontos percentuais. Isso significa que a renda gerada pelas emissoras exibidas de forma gratuita diminuiu mais de 30%.<\/p>\n

R\u00e1dio<\/h2>\n

No r\u00e1dio grandes emissoras como a R\u00e1dio Globo apresentam uma queda de 3 mil ouvintes por minuto, e est\u00e1 em primeiro lugar no ranking da pesquisa do instituto Kantar. Enquanto no \u00e2mbito digital, o Spotify ultrapassou os 50 milh\u00f5es de assinantes pagos, a consolidando como maior empresa de streaming de m\u00fasica do mundo. A empresa obteve um crescimento acelerado de 25% em apenas 5 meses e 40% em rela\u00e7\u00e3o a 2016.<\/p>\n

E ai, o que voc\u00ea acha? Os meios digitais v\u00e3o acabar completamente com a TV e r\u00e1dio? Deixem sua opini\u00e3o nos coment\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"

Os grandes meios tradicionais de comunica\u00e7\u00e3o est\u00e3o sofrendo varia\u00e7\u00f5es de acordo com o crescimento do mercado digital e sua influ\u00eancia nos consumidores. Cada vez mais a televis\u00e3o e o r\u00e1dio v\u00eam perdendo espa\u00e7o para inova\u00e7\u00f5es mais simples e intuitivas dispon\u00edveis online. Televis\u00e3o Grandes emissoras da Televis\u00e3o Paga est\u00e3o deixando de investir na produ\u00e7\u00e3o de programas…<\/p>\n","protected":false},"author":1,"featured_media":175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[403],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"yoast_head":"\nComo Est\u00e1 o Mercado de Televis\u00e3o e R\u00e1dio no Brasil? - Blog - Integra\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"Grandes meios de comunica\u00e7\u00e3o est\u00e3o sofrendo de acordo com o crescimento do mercado digital. 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