{"id":196,"date":"2017-10-11T18:19:05","date_gmt":"2017-10-11T18:19:05","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=196"},"modified":"2024-03-14T10:16:59","modified_gmt":"2024-03-14T13:16:59","slug":"analisando-metricas-em-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2017\/10\/11\/analisando-metricas-em-redes-sociais\/","title":{"rendered":"Analisando M\u00e9tricas"},"content":{"rendered":"

\"Analisando<\/h1>\n

Controlar as a\u00e7\u00f5es de marketing s\u00e3o o ponto principal na manuten\u00e7\u00e3o da qualidade de um conte\u00fado. Quanto maior o engajamento e intera\u00e7\u00e3o das pessoas para com o conte\u00fado, maior \u00e9 a afinidade e o interesse que estas pessoas demonstram por este formato, o que implica em mant\u00ea-lo. Medir os resultados de uma a\u00e7\u00e3o pode ser mais simples do que muitos imaginam:<\/p>\n

    \n
  1. \n

    Linkedin<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    O Linkedin \u00e9 a rede social desta lista que possui menos dados de compara\u00e7\u00e3o e an\u00e1lise. Entrando na company page pode-se observar alguns dados semanais: o percentual de likes, percentual de coment\u00e1rios, percentual de compartilhamentos e por fim, os novos seguidores. Al\u00e9m disso ao lan\u00e7ar um artigo pelo Linkedin \u00e9 poss\u00edvel analisar o tr\u00e1fego interno da rede social e o tr\u00e1fego externo, advindo de outras formas de divulga\u00e7\u00e3o.<\/p>\n

    \"Analisando<\/p>\n

      \n
    1. \n

      Instagram<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      O Instagram otimizou muito seu sistema de m\u00e9tricas, que anteriormente possu\u00eda poucos dados a serem analisados. Hoje podemos ver dados sobre o sexo dos usu\u00e1rios, faixa et\u00e1ria, localiza\u00e7\u00e3o e pico de seguidores na p\u00e1gina, na rela\u00e7\u00e3o dia e hor\u00e1rio. Al\u00e9m disso possui ferramentas de monitoria das hist\u00f3rias e dos posts com maior alcance.<\/p>\n

      \"Analisando\"Analisando<\/p>\n

        \n
      1. \n

        Facebook<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        O Facebook \u00e9 l\u00edder em m\u00e9tricas nas redes sociais, possuindo m\u00e9tricas tanto para an\u00fancios quanto para a p\u00e1gina da empresa e seus posts. Pelos dados apresentados \u00e9 poss\u00edvel visualizar o p\u00fablico dividido entre homens e mulheres, faixa et\u00e1ria, curtidas na p\u00e1gina, novos seguidores, hor\u00e1rios de maior acesso na p\u00e1gina, visualiza\u00e7\u00f5es da semana, engajamento da semana, entre milhares de outras informa\u00e7\u00f5es que podem ser facilmente encontradas nessa \u00e1rea.<\/p>\n

        \"Analisando<\/p>\n","protected":false},"excerpt":{"rendered":"

        Controlar as a\u00e7\u00f5es de marketing s\u00e3o o ponto principal na manuten\u00e7\u00e3o da qualidade de um conte\u00fado. Quanto maior o engajamento e intera\u00e7\u00e3o das pessoas para com o conte\u00fado, maior \u00e9 a afinidade e o interesse que estas pessoas demonstram por este formato, o que implica em mant\u00ea-lo. Medir os resultados de uma a\u00e7\u00e3o pode ser…<\/p>\n","protected":false},"author":1,"featured_media":197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nAnalisando M\u00e9tricas em Redes Sociais - Integra\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"Controlar e medir as m\u00e9tricas em redes sociais s\u00e3o o ponto principal na manuten\u00e7\u00e3o da qualidade de um conte\u00fado e definem sua perman\u00eancia na internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.integracaodigital.com.br\/blog\/2017\/10\/11\/analisando-metricas-em-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analisando M\u00e9tricas em Redes Sociais - 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