{"id":2202,"date":"2022-06-17T16:59:34","date_gmt":"2022-06-17T19:59:34","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=2202"},"modified":"2024-03-14T10:16:41","modified_gmt":"2024-03-14T13:16:41","slug":"trafego-organico-e-trafego-pago","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2022\/06\/17\/trafego-organico-e-trafego-pago\/","title":{"rendered":"Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: o que \u00e9 cada um e quais s\u00e3o as principais diferen\u00e7as"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2205\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post.jpg\" alt=\"Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: entenda suas diferen\u00e7as\" width=\"1140\" height=\"554\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post.jpg 1140w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post-300x146.jpg 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post-1024x498.jpg 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post-768x373.jpg 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post-650x316.jpg 650w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/06\/Blog-post-440x214.jpg 440w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O tr\u00e1fego org\u00e2nico e tr\u00e1fego pago s\u00e3o, em sua ess\u00eancia, duas maneiras distintas de ofertar produtos e servi\u00e7os dentro do ambiente online que os buscadores oferecem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses dois processos s\u00e3o bra\u00e7os do marketing digital, e apesar de terem prop\u00f3sitos parecidos, s\u00e3o diferentes em outros pontos como a execu\u00e7\u00e3o, tempo de retorno, entre outros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoje vamos falar sobre o tr\u00e1fego org\u00e2nico e tr\u00e1fego pago, quais s\u00e3o as particularidades de cada um, as ferramentas dispon\u00edveis para cada um deles, e entender melhor sobre qual o modelo ideal para o seu neg\u00f3cio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acompanhe a seguir:<\/span><\/p>\n<h2><b>Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: entenda cada um deles<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vamos falar sobre a defini\u00e7\u00e3o de tr\u00e1fego org\u00e2nico e tr\u00e1fego pago:<\/span><\/p>\n<h3><b>Tr\u00e1fego org\u00e2nico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O tr\u00e1fego org\u00e2nico \u00e9 um m\u00e9todo com objetivo de atrair acessos para uma ou mais p\u00e1ginas de um neg\u00f3cio de forma espont\u00e2nea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para isso, o tr\u00e1fego org\u00e2nico utiliza diferentes estrat\u00e9gias, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">otimiza\u00e7\u00e3o de p\u00e1ginas web;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">posts em m\u00eddias sociais;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">artigos de blog;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">envio de e-mail marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Atrav\u00e9s de cada um desses canais, o tr\u00e1fego org\u00e2nico tem como principal foco a constru\u00e7\u00e3o de relacionamento e nutri\u00e7\u00e3o de informa\u00e7\u00f5es para que esses usu\u00e1rios sejam direcionados a fechar neg\u00f3cio.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/02\/11\/seo-maketing-veja-as-respostas-para-as-21-duvidas-mais-comuns\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO Marketing: conhe\u00e7a 21 respostas para as perguntas mais comuns<\/span><\/a><\/p>\n<h3><b>Tr\u00e1fego pago<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O tr\u00e1fego pago engloba uma gama de tipos de an\u00fancios publicit\u00e1rios que tamb\u00e9m geram acessos \u00e0 uma p\u00e1gina na web, por\u00e9m, com um investimento financeiro envolvido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m conhecido como campanhas e busca paga, os principais tipos de an\u00fancios s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">rede de pesquisa em um buscador;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">rede de display;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">remarketing;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">redes sociais: YouTube, Facebook e Instagram Ads;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Shopping;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Ads.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/05\/26\/como-anunciar-no-google\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">6 formas de alavancar seus neg\u00f3cios anunciando no Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Normalmente, usu\u00e1rios que chegam at\u00e9 as p\u00e1ginas atrav\u00e9s do tr\u00e1fego pago j\u00e1 passaram por outras etapas do funil de marketing, e est\u00e3o mais pr\u00f3ximos de fechar neg\u00f3cio.<\/span><\/p>\n<h2><b>Quais s\u00e3o as vantagens em aplicar tr\u00e1fego org\u00e2nico e tr\u00e1fego pago?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As vantagens em aplicar t\u00e9cnicas de tr\u00e1fego org\u00e2nico e pago est\u00e3o relacionadas abaixo:<\/span><\/p>\n<h3><b>Tr\u00e1fego org\u00e2nico<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">criar uma audi\u00eancia fiel e engajada;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gerar relacionamento com os leads;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">propagar a mensagem da marca;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ganhar autoridade de mercado;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">maior tempo de veicula\u00e7\u00e3o dos conte\u00fados.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/04\/29\/tudo-sobre-o-funil-de-vendas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Funil de vendas: como aplic\u00e1-lo pode gerar mais oportunidades de neg\u00f3cios<\/span><\/a><\/p>\n<h3><b>Tr\u00e1fego pago<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">retorno de acessos r\u00e1pido;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">receber contato de usu\u00e1rios mais prontos a comprar;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">surgir em posi\u00e7\u00f5es na primeira posi\u00e7\u00e3o de buscador.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/04\/08\/faq-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FAQ: como anunciar com o Google Ads?<\/span><\/a><\/p>\n<h2><b>Como escolher entre tr\u00e1fego org\u00e2nico e tr\u00e1fego pago? (Redes Sociais\/Google)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Com as diferen\u00e7as entre tr\u00e1fego org\u00e2nico e tr\u00e1fego pago apontadas, uma pergunta comum que surge \u00e9: como escolher entre um dos dois?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se o caso exige a escolha entre tr\u00e1fego org\u00e2nico e tr\u00e1fego pago, \u00e9 importante saber quais s\u00e3o as suas principais caracter\u00edsticas. Veja:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>TR\u00c1FEGO ORG\u00c2NICO<\/b><\/td>\n<td><b>TR\u00c1FEGO PAGO<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dentro do m\u00e9todo do tr\u00e1fego org\u00e2nico, as pessoas encontram a empresa de forma espont\u00e2nea, ao buscar identificar quais s\u00e3o suas dores e problemas.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No tr\u00e1fego pago, o usu\u00e1rio normalmente j\u00e1 conhece suas dificuldades, e busca por termos espec\u00edficos que possam remeter \u00e0 compra de uma solu\u00e7\u00e3o.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prazo de retorno <\/span><b>maior<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Possui resultados de m\u00e9dio e longo prazo, a partir da produ\u00e7\u00e3o de conte\u00fados qualificados.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prazo de retorno <\/span><b>menor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os resultados s\u00e3o quase imediatos, a partir da cria\u00e7\u00e3o de campanha.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Investimento <\/span><b>zero<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o exatamente, porque os profissionais que v\u00e3o criar a melhor estrat\u00e9gia e produ\u00e7\u00e3o de conte\u00fado devem fazer parte do investimento.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Investimento <\/span><b>espec\u00edfico<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O or\u00e7amento ser\u00e1 definido por campanhas, e de acordo com a quantidade de palavras-chave que a empresa intenciona comprar, para poder ser encontrada mais facilmente.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Acessos <\/span><b>permanentes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As p\u00e1ginas de tr\u00e1fego org\u00e2nico ficam no ar por tempo indeterminado e podem sempre atrair mais usu\u00e1rios ao longo do tempo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Acessos <\/span><b>tempor\u00e1rios<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios ficam dispon\u00edveis para serem encontrados apenas durante a veicula\u00e7\u00e3o da campanha, e est\u00e1 interligado ao valor pago por clique.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ferramentas que <\/span><b>relacionam<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Artigos de blog \/ Otimiza\u00e7\u00e3o de SEO para buscadores de pesquisa<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ferramentas que <\/span><b>vendem<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cria\u00e7\u00e3o de an\u00fancios em textos, fotos e v\u00eddeos em diferentes plataformas<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Mas, a verdade \u00e9 que n\u00e3o \u00e9 preciso adotar apenas um dos m\u00e9todos, e o cen\u00e1rio ideal seria aplic\u00e1-los em conjunto.<\/span><\/p>\n<h2><b>Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: por que n\u00e3o uni-los?!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma estrat\u00e9gia completa de marketing digital envolve criar uma rela\u00e7\u00e3o entre o tr\u00e1fego org\u00e2nico e tr\u00e1fego pago, e n\u00e3o necessariamente separ\u00e1-los.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depois de entender quais s\u00e3o as principais semelhan\u00e7as e diferen\u00e7as entre tr\u00e1fego org\u00e2nico e tr\u00e1fego pago, a uni\u00e3o desses dois recursos pode unir boas pr\u00e1ticas, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">produ\u00e7\u00e3o de conte\u00fado de qualidade para gerar autoridade;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">divulga\u00e7\u00e3o de produtos e servi\u00e7os atrav\u00e9s de campanhas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cria\u00e7\u00e3o de relacionamento com o p\u00fablico;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">longevidade de acessos com conte\u00fados qualificados;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ganho de audi\u00eancia pronta para comprar.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/01\/13\/vale-a-pena-investir-em-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Vale a pena investir em marketing digital?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Essas foram as principais diferen\u00e7as entre cria\u00e7\u00e3o de tr\u00e1fego org\u00e2nico e tr\u00e1fego pago, para que o seu neg\u00f3cio possa ser escal\u00e1vel na internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer uma estrat\u00e9gia de tr\u00e1fego bem elaborada em seu neg\u00f3cio? ?<\/span><\/p>\n<h2><b>Conhe\u00e7a a Integra\u00e7\u00e3o Digital!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Integra\u00e7\u00e3o Digital<\/b><span style=\"font-weight: 400;\"> \u00e9 uma ag\u00eancia de marketing digital focada em performance, atrav\u00e9s de diversas t\u00e9cnicas como cria\u00e7\u00e3o de campanhas, desenvolvimento de SEO e mais. Quer saber como criar uma estrat\u00e9gia de marketing robusta e eficaz para seu neg\u00f3cio? <\/span><b>Entre em contato<\/b><span style=\"font-weight: 400;\"> conosco. \u260e<\/span><a href=\"https:\/\/www.integracaodigital.com.br\/n\/#9\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1901 size-full\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Rosa.png\" alt=\"Solicitar Or\u00e7amento!\" width=\"342\" height=\"54\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Rosa.png 342w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Rosa-300x47.png 300w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O tr\u00e1fego org\u00e2nico e tr\u00e1fego pago s\u00e3o, em sua ess\u00eancia, duas maneiras distintas de ofertar produtos e servi\u00e7os dentro do ambiente online que os buscadores oferecem. Esses dois processos s\u00e3o bra\u00e7os do marketing digital, e apesar de terem prop\u00f3sitos parecidos, s\u00e3o diferentes em outros pontos como a execu\u00e7\u00e3o, tempo de retorno, entre outros. Hoje vamos&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405],"tags":[451,466,192,470,193,40,69,427,12,471,468,29,469,467],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-anuncio","tag-anuncios-google","tag-campanhas","tag-conteudo-qualificado","tag-facebook-ads","tag-google","tag-google-ads","tag-instagram-ads","tag-marketing-digital","tag-nutricao-de-leads","tag-publicidade-online","tag-redes-sociais","tag-trafego-organico","tag-trafego-pago"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: entenda suas diferen\u00e7as<\/title>\n<meta name=\"description\" content=\"Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago: 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