{"id":2224,"date":"2022-07-14T12:40:53","date_gmt":"2022-07-14T15:40:53","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=2224"},"modified":"2024-03-14T10:16:41","modified_gmt":"2024-03-14T13:16:41","slug":"growth-marketing","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2022\/07\/14\/growth-marketing\/","title":{"rendered":"O que \u00e9 Growth Marketing e como aplic\u00e1-lo pode gerar crescimento exponencial ao seu neg\u00f3cio"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2226\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1.png\" alt=\"Growth Marketing: aplique a gere crescimento para seu neg\u00f3cio\" width=\"1140\" height=\"554\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1.png 1140w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1-300x146.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1-1024x498.png 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1-768x373.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1-650x316.png 650w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Blog-post-1-440x214.png 440w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p><span style=\"font-weight: 400\">O growth marketing \u00e9 uma t\u00e9cnica de marketing que visa o crescimento exponencial de um neg\u00f3cio, com boas pr\u00e1ticas sendo executadas constantemente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esse processo exige mudan\u00e7as cont\u00ednuas em busca de crescimento principalmente no setor de marketing, mas ao longo do tempo foi inclu\u00eddo tamb\u00e9m em outras \u00e1reas da empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O marketing \u00e9 um setor que exige atualiza\u00e7\u00e3o, mas as altera\u00e7\u00f5es s\u00e3o realizadas de forma gradual. Com o growth marketing, esses ajustes nunca param de acontecer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Quer entender melhor sobre o growth marketing e como aplicar essa metodologia em seu neg\u00f3cio? Continue lendo o artigo.<\/span><\/p>\n<h2><b>O que \u00e9 o growth marketing e como ele funciona?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">A tradu\u00e7\u00e3o para growth marketing \u00e9 \u201cmarketing de crescimento\u201d, ou seja, o principal objetivo desse tipo de processo \u00e9 gerar um desenvolvimento elevado.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, estando dentro do planejamento de marketing digital, o growth marketing tem alguns pilares:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gerar relacionamento com os clientes a longo prazo e romper o ciclo comum de busca por cliques e likes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transformar clientes em f\u00e3s e promotores de vendas, ao dar aten\u00e7\u00e3o ao p\u00f3s-vendas.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incentivar a chegada de novos clientes de forma cont\u00ednua ao seu neg\u00f3cio.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center\">?\u00a0<a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/03\/24\/gerar-receita-com-mkt-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 maneiras de gerar receita com marketing digital<\/a><\/p>\n<h2><b>5 passos importantes dentro do growth marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Para iniciar a\u00e7\u00f5es de growth marketing, \u00e9 importante estabelecer metas e analisar o alcance destas, para definir melhorias.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Em geral, o growth marketing possui 5 passos importantes:<\/span><\/p>\n<h3><b>1 &#8211; Aquisi\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A primeira etapa \u00e9 a busca por clientes novos. Para isso, valem as t\u00e9cnicas de Inbound Marketing e Marketing de Conte\u00fado, que visam principalmente a atra\u00e7\u00e3o de tr\u00e1fego para seu neg\u00f3cio.<\/span><\/p>\n<h3><b>2 &#8211; Ativa\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Para garantir que o usu\u00e1rio que chegou at\u00e9 o seu neg\u00f3cio continue percorrendo o funil de vendas, \u00e9 preciso continuar fornecendo informa\u00e7\u00f5es relevantes e ativando um desejo no mesmo.<\/span><\/p>\n<h3><b>3 &#8211; Reten\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Para conseguir reter um cliente, \u00e9 preciso demonstrar os diferenciais do neg\u00f3cio e tamb\u00e9m utilizar os gatilhos de associa\u00e7\u00e3o. Se um cliente se identifica com a marca, com certeza ficar\u00e1 \u201cretido\u201d com ela.<\/span><\/p>\n<h3><b>4 &#8211; Encaminhamento<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Mais do que clientes, o growth marketing busca gerar promotores de vendas num processo muito natural, e por isso a etapa de encaminhamento \u00e9 importante. O boca a boca ainda \u00e9 uma das melhores t\u00e9cnicas de marketing.<\/span><\/p>\n<h3><b>5 &#8211; Receita<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Por fim e o mais importante: todas as a\u00e7\u00f5es dentro do growth marketing t\u00eam como prop\u00f3sito gerar cada vez mais receita, porque os resultados s\u00e3o os respons\u00e1veis pelo crescimento exponencial de um neg\u00f3cio.<\/span><\/p>\n<h2><b>Por que fazer growth marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">As vantagens de praticar o growth marketing em seu neg\u00f3cio s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumento do tr\u00e1fego para o site;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acelera\u00e7\u00e3o do processo de funil por sua aplica\u00e7\u00e3o mais ativa;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Valor de ticket m\u00e9dio maior atrav\u00e9s do relacionamento com clientes;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Controle e an\u00e1lise dos dados com frequ\u00eancia.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center\">? <a href=\"https:\/\/integracaodigital.com.br\/blog\/2022\/06\/30\/faq-inbound-marketing\/\">FAQ Inbound Marketing: conhe\u00e7a tudo sobre essa t\u00e9cnica<\/a><\/p>\n<h2><b>Como aplicar growth marketing para redes sociais?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Como o growth marketing est\u00e1 diretamente interligado com criar relacionamento, as redes sociais s\u00e3o de extrema import\u00e2ncia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para escolher e aplicar t\u00e9cnicas de growth em redes sociais, \u00e9 preciso conhecer seu p\u00fablico-alvo e saber em quais m\u00eddias ele se encontra.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2231\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela.png\" alt=\"Growth Marketing: aplique a gere crescimento para seu neg\u00f3cio\" width=\"1140\" height=\"683\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela.png 1140w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela-300x180.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela-1024x614.png 1024w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela-768x460.png 768w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela-650x389.png 650w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tabela-440x264.png 440w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p style=\"text-align: center\">? <a href=\"https:\/\/integracaodigital.com.br\/blog\/2021\/08\/12\/redes-sociais-para-empresas-como-o-uso-do-instagram-e-facebook-podem-impactar-nos-resultados\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociais para Empresas: saiba tudo!<\/a><\/p>\n<p><span style=\"font-weight: 400\">Nesse artigo falamos sobre o conceito de growth marketing, quais s\u00e3o os passos para aplic\u00e1-lo, entre outros pontos importantes envolvendo este assunto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Se voc\u00ea quer saber mais sobre diversas t\u00e9cnicas de marketing digital e melhora de performance online, <\/span><b>conhe\u00e7a a Integra\u00e7\u00e3o Digital<\/b><span style=\"font-weight: 400\">. ?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Como uma ag\u00eancia de marketing digital especialista em tr\u00e1fego e convers\u00e3o, utilizamos diversas t\u00e9cnicas e ferramentas para garantir mais neg\u00f3cios para sua empresa.<\/span><\/p>\n<p><b>Entre em contato<\/b><span style=\"font-weight: 400\"> com um especialista agora. \u260e<\/span><\/p>\n<p><a href=\"https:\/\/www.integracaodigital.com.br\/n\/#9\"><img decoding=\"async\" class=\"aligncenter wp-image-1894 size-full\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png\" alt=\"Falar com Consultor!\" width=\"334\" height=\"54\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png 334w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul-300x49.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O growth marketing \u00e9 uma t\u00e9cnica de marketing que visa o crescimento exponencial de um neg\u00f3cio, com boas pr\u00e1ticas sendo executadas constantemente. Esse processo exige mudan\u00e7as cont\u00ednuas em busca de crescimento principalmente no setor de marketing, mas ao longo do tempo foi inclu\u00eddo tamb\u00e9m em outras \u00e1reas da empresa. O marketing \u00e9 um setor que&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[477,479,470,458,478,483,474,473,457,482,12,471,484,476,102],"class_list":["post-2224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-atracao-de-leads","tag-conteudo-de-valor","tag-conteudo-qualificado","tag-conteudo-relevante","tag-conversao-de-vendas","tag-crescimento-exponencial","tag-etapas-do-funil","tag-funil-de-marketing","tag-funil-de-vendas","tag-growth-marketing","tag-marketing-digital","tag-nutricao-de-leads","tag-retencao-de-clientes","tag-trajetoria-do-cliente","tag-vendas-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Marketing: aplique a gere crescimento para seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a tudo sobre growth marketing: o que \u00e9, como aplicar e quais as vantagens de escolher essa t\u00e9cnica. 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