{"id":347,"date":"2018-09-21T14:18:03","date_gmt":"2018-09-21T14:18:03","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=347"},"modified":"2024-03-14T10:16:57","modified_gmt":"2024-03-14T13:16:57","slug":"ux-design-thinking-porque-seu-negocio-precisa-deles","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2018\/09\/21\/ux-design-thinking-porque-seu-negocio-precisa-deles\/","title":{"rendered":"UX & Design Thinking: Porque seu neg\u00f3cio precisa deles?"},"content":{"rendered":"

\"\"<\/h2>\n

O Que \u00e9 <\/b>UX & Design Thinking?\u00a0<\/b><\/h2>\n

Estar presente no meio digital em 2018 e n\u00e3o pensar em UX & Design Thinking \u00e9 praticamente imposs\u00edvel. Ambos os conceitos, na verdade, andam sempre lado a lado. Proporcionar experi\u00eancias cada vez mais personalizadas e de acordo com a necessidade do usu\u00e1rio \u00e9 uma verdadeira tend\u00eancia do momento. <\/span><\/p>\n

Ao longo deste artigo voc\u00ea aprender\u00e1 um pouco mais sobre ambos os termos e compreender\u00e1 a verdadeira rela\u00e7\u00e3o de troca entre eles. Confira!<\/span><\/p>\n

\"Solicitar<\/a><\/p>\n

\u00a0Qual a diferen\u00e7a entre UX & Design Thinking?<\/b><\/h2>\n

Em qualquer plataforma digital, a usabilidade \u00e9 uma das quest\u00f5es que devem ser mais priorizadas. Tornar essa usabilidade cada vez melhor e mais assertiva ao usu\u00e1rio \u00e9 a ess\u00eancia do UX, sigla para o termo de l\u00edngua inglesa \u201cUser Experience\u201d. Em portugu\u00eas, experi\u00eancia do usu\u00e1rio. <\/span><\/p>\n

J\u00e1 o design thinking est\u00e1 relacionado a cria\u00e7\u00e3o de novos produtos de maneira inteligente e criativa, resolvendo os problemas de pessoas de acordo com a an\u00e1lise de suas necessidades. \u00c9 interessante pensar que qualquer tipo de situa\u00e7\u00e3o ou contexto pode fazer uso do design thinking<\/span><\/p>\n

 <\/p>\n

\u00a0Quais s\u00e3o as aplica\u00e7\u00f5es de UX & Design Thinking nos dias de hoje?\u00a0<\/b><\/h2>\n

Uma \u00f3tima maneira de exemplificar o design thinking na atualidade \u00e9 usando a Apple. Poucas empresas tiveram a capacidade de inovar como eles, desenvolvendo e implementando, de maneira massiva, novos produtos e novos segmentos de produtos. O conceito fez tanto sucesso que, hoje, as equipes executivas de grandes empresas j\u00e1 enxergam a import\u00e2ncia de sua aplica\u00e7\u00e3o.<\/span><\/p>\n

Hoje, quando o assunto \u00e9 UX, a experi\u00eancia do usu\u00e1rio, cinco pilares podem resumir o conceito: est\u00e9tica, usabilidade, produ\u00e7\u00e3o de conte\u00fado, tempo de carregamento e arquitetura da informa\u00e7\u00e3o. Muitos acreditam que o UX se limita \u00e0 usabilidade quando, na verdade, ela \u00e9 apenas um pequeno peda\u00e7o de todo o conceito. <\/span><\/p>\n

A uni\u00e3o de todas as pr\u00e1ticas e elementos que citamos acima \u00e9 o que garante que a intuitividade e a f\u00e1cil compreens\u00e3o de qualquer ambiente digital. Afinal, voc\u00ea j\u00e1 se deparou com algum aplicativo ou site que considerava simplesmente ruim? O que voc\u00ea fez? Fechou a p\u00e1gina. Se algu\u00e9m abandona seu site, voc\u00ea est\u00e1 perdendo um potencial cliente.<\/span><\/p>\n

 <\/p>\n

Descubra como um site com conceitos de UI e UX pode potencializar as convers\u00f5es em seu site.\u00a0<\/a><\/p>\n

 <\/p>\n

Se voc\u00ea gostou deste artigo e quer saber mais sobre conceitos digitais da atualidade continue acompanhando o blog <\/a>da Integra\u00e7\u00e3o Digital e fique sempre por dentro das novidades!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O Que \u00e9 UX & Design Thinking?\u00a0 Estar presente no meio digital em 2018 e n\u00e3o pensar em UX & Design Thinking \u00e9 praticamente imposs\u00edvel. Ambos os conceitos, na verdade, andam sempre lado a lado. Proporcionar experi\u00eancias cada vez mais personalizadas e de acordo com a necessidade do usu\u00e1rio \u00e9 uma verdadeira tend\u00eancia do momento.…<\/p>\n","protected":false},"author":1,"featured_media":348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[409],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nUX & Design Thinking: Porque seu neg\u00f3cio precisa deles?<\/title>\n<meta name=\"description\" content=\"Descubra como os conceitos de UX e Design Thinking potencializam seu neg\u00f3cio e geram mais convers\u00f5es no \u00e2mbito digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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