{"id":490,"date":"2019-03-14T17:14:55","date_gmt":"2019-03-14T17:14:55","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=490"},"modified":"2024-03-14T10:16:55","modified_gmt":"2024-03-14T13:16:55","slug":"como-fazer-branded-content","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2019\/03\/14\/como-fazer-branded-content\/","title":{"rendered":"Como Fazer Branded Content?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-491 size-full\" title=\"Como Fazer Branded Content?\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/03\/INTEGRACAODIGITAL_CapaBLOG11-1.png\" alt=\"Como Fazer Branded Content?\" width=\"1000\" height=\"486\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/03\/INTEGRACAODIGITAL_CapaBLOG11-1.png 1000w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/03\/INTEGRACAODIGITAL_CapaBLOG11-1-300x146.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/03\/INTEGRACAODIGITAL_CapaBLOG11-1-768x373.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h1><b>Como Fazer Branded Content?\u00a0<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Desenvolver conte\u00fado de qualidade \u00e9 um dos grandes pilares para qualquer tipo de empresa que deseje ter sua marca firmada na mente dos clientes. \u00c0s vezes, pode ser dif\u00edcil discernir o que \u00e9 branded content, o que \u00e9 propaganda e o que \u00e9 realmente conte\u00fado. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Afinal, o que \u00e9 branded content?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A tradu\u00e7\u00e3o do termo branded content \u00e9 \u201cconte\u00fado de marca\u201d. Em um primeiro momento, parece ser qualquer tipo de conte\u00fado que \u00e9 produzido e lan\u00e7ado por uma determinada empresa, certo? Mas n\u00e3o \u00e9 exatamente assim que funciona. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A maior diferen\u00e7a entre o branded content e a propaganda \u00e9 que o objetivo desse tipo de material n\u00e3o \u00e9 vender mais produtos, e sim transmitir informa\u00e7\u00f5es que sejam relevantes ou divertidas para o consumidor, mas que tamb\u00e9m passem a imagem de sua marca em quest\u00e3o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 uma maneira bastante interessante de se produzir conte\u00fado, j\u00e1 que \u00e9 poss\u00edvel adaptar e trabalhar de maneira flex\u00edvel. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Fazendo branded content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Infelizmente, n\u00e3o h\u00e1 uma f\u00f3rmula pronta para aqueles que desejam fazer branded content. O mais importante de seu planejamento para soltar esse conte\u00fado \u00e9 que n\u00e3o se pode esquecer que ele estar\u00e1 falando por sua marca. Ou seja, \u00e9 a voz de sua empresa que estar\u00e1 ali. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ideia central \u00e9 produzir algo que reforce o posicionamento que voc\u00ea deseja ter (ou j\u00e1 tem) no mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vamos para algumas dicas pr\u00e1ticas para te ajudar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">crie hist\u00f3rias que as pessoas querem ouvir. Seja aut\u00eantico, criativo, d\u00ea voz para as pessoas fa\u00e7a com que elas se identifiquem com o que est\u00e1 sendo dito ali;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">lembre-se de que o objetivo n\u00e3o \u00e9 vender, e sim firmar a sua imagem, fortalecer os seus v\u00ednculos com os consumidores;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">entenda o seu p\u00fablico e tente atingi-lo. Quem \u00e9 a sua persona? Quais s\u00e3o as necessidades dela? Como resolver suas dores? Busque compreender profundamente o cliente;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">fa\u00e7a o p\u00fablico reconhecer a sua identidade. Sua marca \u00e9 a identidade de sua empresa, certo? Ningu\u00e9m conseguir\u00e1 identificar quem voc\u00ea \u00e9 se n\u00e3o estiver em seu conte\u00fado.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O branded content pode ser uma excelente sa\u00edda para fortalecer seu empreendimento ainda mais. Lembre-se de que as portas est\u00e3o abertas para conte\u00fados inovadores. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gostou deste artigo? Acesse o blog da Integra\u00e7\u00e3o Digital! Temos sempre novos conte\u00fados para voc\u00ea se manter sempre atualizado. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Como Fazer Branded Content?\u00a0 Desenvolver conte\u00fado de qualidade \u00e9 um dos grandes pilares para qualquer tipo de empresa que deseje ter sua marca firmada na mente dos clientes. \u00c0s vezes, pode ser dif\u00edcil discernir o que \u00e9 branded content, o que \u00e9 propaganda e o que \u00e9 realmente conte\u00fado. &nbsp; Afinal, o que \u00e9&hellip;<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[408],"tags":[48,49,50,51,52,28],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-branded-content","tag-conteudo","tag-marca","tag-marketing","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Fazer Branded Content? | Confira no Blog da Integra\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"A tradu\u00e7\u00e3o do termo branded content \u00e9 \u201cconte\u00fado de marca\u201d. 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