{"id":499,"date":"2019-03-28T19:35:54","date_gmt":"2019-03-28T19:35:54","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=499"},"modified":"2024-03-14T10:16:54","modified_gmt":"2024-03-14T13:16:54","slug":"o-que-e-click-bait-link-bait-e-engagement-bait","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2019\/03\/28\/o-que-e-click-bait-link-bait-e-engagement-bait\/","title":{"rendered":"O que \u00e9 Click Bait, Link Bait e Engagement Bait?"},"content":{"rendered":"

 <\/p>\n

\"O<\/p>\n

<\/h1>\n

O que \u00e9 Click Bait, Link Bait e Engagement Bait?\u00a0<\/b><\/h1>\n

Quem trabalha com marketing digital sabe bem que o maior objetivo de qualquer estrat\u00e9gia \u00e9 fazer com que o usu\u00e1rio execute uma determinada a\u00e7\u00e3o. Para chegar l\u00e1, foram desenvolvidas algumas t\u00e9cnicas para chamar a aten\u00e7\u00e3o deles, como o click bait, link bait e engagement bait. <\/span><\/p>\n

\u00c9 preciso ter familiaridade com o tema e um bom repert\u00f3rio de cada uma das situa\u00e7\u00f5es para poder reproduzir o que funcionar\u00e1 em cada estrat\u00e9gia adotada. Veja as defini\u00e7\u00f5es dos tr\u00eas conceitos na descri\u00e7\u00e3o abaixo. <\/span><\/p>\n

 <\/p>\n

Click Bait\u00a0<\/b><\/h2>\n

O click bait \u00e9 um tipo de conte\u00fado utilizado para servir como uma esp\u00e9cie de isca de cliques. Ou seja, \u00e9 um material que pode vir em texto, v\u00eddeo ou at\u00e9 mesmo em imagem. Esse material, independentemente do formato, n\u00e3o se preocupa com a qualidade ou veracidade da informa\u00e7\u00e3o que est\u00e1 sendo veiculada. <\/span><\/p>\n

\"Falar<\/a><\/p>\n

Link Bait<\/b><\/h2>\n

Em l\u00edngua portuguesa o termo link bait significa \u201cisca para link\u201d. Ele funciona como um atrativo de seu site, aquela caracter\u00edstica que chama a aten\u00e7\u00e3o e faz com que outros fa\u00e7am linkagens para ele. Esse tipo de trabalho pode ou n\u00e3o ser intencional e, na pr\u00e1tica, parece com uma not\u00edcia que viralizou na internet. <\/span><\/p>\n

Essa \u00e9 uma das t\u00e9cnicas de link building e, para n\u00e3o perder o timing de uma \u201cisca\u201d, \u00e9 preciso estar sempre atento \u00e0s novidades do segmento em que voc\u00ea est\u00e1 inserido.<\/span><\/p>\n

 <\/p>\n

Engagement Bait<\/b><\/h2>\n

O engagement bait \u00e9 uma estrat\u00e9gia que comumente aparece nas redes sociais<\/a> e, muitas vezes, est\u00e1 relacionada com conte\u00fados que s\u00e3o considerados \u201cfake news\u201d. Esse tipo de conte\u00fado tem o objetivo de gerar intera\u00e7\u00f5es com o usu\u00e1rio. Em outras palavras, engajamento no formato de curtidas, coment\u00e1rios e compartilhamentos. <\/span><\/p>\n

Aqui no Brasil \u00e9 poss\u00edvel enxergar claramente in\u00fameras aplica\u00e7\u00f5es de engagement bait durante o per\u00edodo de elei\u00e7\u00f5es presidenciais em 2018. Um bom exemplo disso s\u00e3o os posts no Facebook que fazem perguntas e, para responder, o usu\u00e1rio deve escolher entre \u201ccurti\u201d e \u201camei\u201d nas intera\u00e7\u00f5es dispon\u00edveis no Facebook. <\/span><\/p>\n

Quando utilizado da maneira certa pode ser uma excelente maneira de alavancar os resultados obtidos por seu empreendimento. <\/span><\/p>\n

Se interessou por essas estrat\u00e9gias? Para aprender mais t\u00e9cnicas para o mundo on-line continue acompanhando o blog da Integra\u00e7\u00e3o Digital!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  O que \u00e9 Click Bait, Link Bait e Engagement Bait?\u00a0 Quem trabalha com marketing digital sabe bem que o maior objetivo de qualquer estrat\u00e9gia \u00e9 fazer com que o usu\u00e1rio execute uma determinada a\u00e7\u00e3o. Para chegar l\u00e1, foram desenvolvidas algumas t\u00e9cnicas para chamar a aten\u00e7\u00e3o deles, como o click bait, link bait e engagement…<\/p>\n","protected":false},"author":1,"featured_media":500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405],"tags":[56,57,58,59,60,61,62,12],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlinks","tag-click-bait","tag-engagement-bait","tag-engajamento","tag-iscas-eletronicas","tag-link-bait","tag-link-building","tag-marketing-digital"],"yoast_head":"\nO que \u00e9 Click Bait, Link Bait e Engagement Bait? | Integra\u00e7\u00e3o Digital<\/title>\n<meta name=\"description\" content=\"J\u00e1 ouviu falar em click bait, link bait e engagement bait? 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