{"id":535,"date":"2019-05-02T16:00:13","date_gmt":"2019-05-02T16:00:13","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=535"},"modified":"2024-03-14T10:16:54","modified_gmt":"2024-03-14T13:16:54","slug":"o-que-e-marketing-multicanal","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2019\/05\/02\/o-que-e-marketing-multicanal\/","title":{"rendered":"O que \u00e9 Marketing Multicanal?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-536\" title=\"O que \u00e9 Marketing Multicanal?\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/05\/INTEGRACAODIGITAL_CapaBLOG18.png\" alt=\"O que \u00e9 Marketing Multicanal?\" width=\"1000\" height=\"486\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/05\/INTEGRACAODIGITAL_CapaBLOG18.png 1000w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/05\/INTEGRACAODIGITAL_CapaBLOG18-300x146.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/05\/INTEGRACAODIGITAL_CapaBLOG18-768x373.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h1><b>O que \u00e9 Marketing Multicanal?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Comunicar-se com o consumidor \u00e9 o objetivo de toda e qualquer estrat\u00e9gia de marketing. Todos sabemos que \u00e9 poss\u00edvel fazer isso de diversas maneiras diferentes, mas o objetivo final \u00e9 sempre semelhante. Encontrar o seu cliente e interagir com ele onde quer que esteja faz parte do que chamamos de marketing multicanal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer entender melhor como funciona, qual sua import\u00e2ncia e, quais s\u00e3o, na pr\u00e1tica, os canais em quest\u00e3o? Veja abaixo e descubra!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Afinal, o que \u00e9 o marketing multicanal?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Basicamente, estrat\u00e9gias de marketing multicanal s\u00e3o sobre estar onde o seu cliente est\u00e1. O consumidor moderno quer respostas r\u00e1pidas e acesso \u00e0 informa\u00e7\u00e3o. A ideia \u00e9 que todos os canais que sua empresa participa estejam, de alguma maneira, interligados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se bem desenvolvidas, as estrat\u00e9gias t\u00eam o poder de facilitar o processo de compra, aumentando a taxa de convers\u00e3o e impulsionando os resultados em geral. Basta seguir a l\u00f3gica: quanto mais locais sua empresa estiver, maior ser\u00e1 o p\u00fablico alcan\u00e7ado e, consequentemente, maiores ser\u00e3o as vendas.<\/span><\/p>\n<p><a href=\"https:\/\/www.integracaodigital.com.br\/n\/#9\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-full wp-image-1894 aligncenter\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png\" alt=\"Falar com Consultor!\" width=\"334\" height=\"54\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul.png 334w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Consultor-Azul-300x49.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Por\u00e9m, n\u00e3o basta estar em todos os locais, \u00e9 preciso que o seu atendimento acompanhe essa integra\u00e7\u00e3o. Um dos grandes desafios do marketing multicanal \u00e9 ser capaz de padronizar e gerenciar um sistema que atenda a todos de maneira funcional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que s\u00e3o esses canais? Lojas f\u00edsicas, e-commerces, redes sociais, e-mail, m\u00eddias tradicionais, etc. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Marketing multicanal na pr\u00e1tica<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para conseguir oferecer uma experi\u00eancia padronizada para o cliente em todos os canais e conseguir criar uma vis\u00e3o \u00fanica do que \u00e9 a sua empresa, \u00e9 preciso entender as ferramentas que temos dispon\u00edveis nos dias de hoje. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O primeiro passo, portanto, \u00e9 utilizar a gest\u00e3o de campanhas de m\u00eddia, inbound e outbound marketing e advanced analytics para an\u00e1lises preditivas. Al\u00e9m disso, tamb\u00e9m deve-se desenvolver conte\u00fados direcionados para cada um dos canais e utilizar um social CRM para fazer o atendimento dos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, mas n\u00e3o menos importante, n\u00e3o esque\u00e7a de que contar com um site otimizado para navega\u00e7\u00e3o mobile \u00e9 simplesmente primordial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementando essas pr\u00e1ticas voc\u00ea estar\u00e1 contornando os maiores problemas de quem trabalha com o marketing multicanal!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se interessou pelo tema? No blog da Integra\u00e7\u00e3o Digital n\u00f3s temos muito mais conte\u00fados como esse para quem, assim como voc\u00ea, quer impulsionar os resultados da empresa!<\/span><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; O que \u00e9 Marketing Multicanal? Comunicar-se com o consumidor \u00e9 o objetivo de toda e qualquer estrat\u00e9gia de marketing. Todos sabemos que \u00e9 poss\u00edvel fazer isso de diversas maneiras diferentes, mas o objetivo final \u00e9 sempre semelhante. Encontrar o seu cliente e interagir com ele onde quer que esteja faz parte do que chamamos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[51,12,84,85],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing","tag-marketing-digital","tag-marketing-multicanal","tag-omnichannel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Marketing Multicanal? 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