{"id":718,"date":"2019-11-07T19:25:21","date_gmt":"2019-11-07T22:25:21","guid":{"rendered":"https:\/\/integracaodigital.com.br\/blog\/?p=718"},"modified":"2024-03-14T10:16:51","modified_gmt":"2024-03-14T13:16:51","slug":"microsoft-advertising-nova-plataforma-de-anuncios-bing-yahoo","status":"publish","type":"post","link":"https:\/\/www.integracaodigital.com.br\/blog\/2019\/11\/07\/microsoft-advertising-nova-plataforma-de-anuncios-bing-yahoo\/","title":{"rendered":"Microsoft Advertising: a nova plataforma de an\u00fancios do Bing e Yahoo!"},"content":{"rendered":"<h1><img decoding=\"async\" class=\"alignnone wp-image-719 size-full\" title=\"Microsoft Advertising: a nova plataforma de an\u00fancios do Bing e Yahoo!\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/11\/microsoft-advertising-_capa-blog.png\" alt=\"microsoft-advertising\" width=\"1000\" height=\"486\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/11\/microsoft-advertising-_capa-blog.png 1000w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/11\/microsoft-advertising-_capa-blog-300x146.png 300w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2019\/11\/microsoft-advertising-_capa-blog-768x373.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h1>\n<p><span style=\"font-weight: 400;\">Em parceria com a Microsoft, o Bing lan\u00e7a sua nova plataforma de an\u00fancios: o Microsoft Advertising. A iniciativa faz parte de um projeto de expans\u00e3o para o pr\u00f3ximo ano, que visa implementar solu\u00e7\u00f5es em Intelig\u00eancia Artificial, integra\u00e7\u00e3o de dados e novos produtos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A expectativa \u00e9 grande para que haja integra\u00e7\u00e3o com o LinkedIn Ads, j\u00e1 que a Microsoft comprou a rede social por US$26 bilh\u00f5es em 2016. Contudo, nada ainda foi divulgado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Bing Ads surgiu para substituir o adCenter, em 2012. Isso quando a Microsoft firmou parceria com o Yahoo! e juntos adotaram a tecnologia de busca do Bing.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cNo pr\u00f3ximo ano, apresentaremos mais produtos de publicidade com intelig\u00eancia artificial integrada, mais conectados aos seus dados e a \u00e0 sua empresa\u201d<\/span><\/i><span style=\"font-weight: 400;\">, afirma Rik Van Der Kooi &#8211; VP do Microsoft Advertising. O an\u00fancio surgiu ap\u00f3s o lan\u00e7amento da Microsoft Audience Network (MSAN).\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.integracaodigital.com.br\/n\/#9\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-full wp-image-1899 aligncenter\" src=\"https:\/\/integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Azul.png\" alt=\"Solicitar Or\u00e7amento!\" width=\"342\" height=\"54\" srcset=\"https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Azul.png 342w, https:\/\/www.integracaodigital.com.br\/blog\/wp-content\/uploads\/2021\/12\/Or\u00e7amento-Azul-300x47.png 300w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>O que \u00e9 Microsoft Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mas, afinal, o que \u00e9 a Microsoft Advertising? Com impacto mensal de 6 bilh\u00f5es de usu\u00e1rios, a Microsoft Advertising \u00e9 uma plataforma que exibe an\u00fancios em buscadores como o Bing, Yahoo!, AOL dentre outros espa\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seguindo a mesma l\u00f3gica de cobran\u00e7a do Google, os anunciantes pagam por clique (<em>pay per click<\/em>) e n\u00e3o pela exibi\u00e7\u00e3o do an\u00fancio. Inclusive aceita importar os an\u00fancios do Google Ads para a plataforma, oferecendo mais facilidade na cria\u00e7\u00e3o e gest\u00e3o de campanhas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro ponto relevante \u00e9 que oferecem uma boa experi\u00eancia para o usu\u00e1rio em diferentes plataformas. Sendo assim, os an\u00fancios s\u00e3o exibidos em desktop, tablet e smartphone mantendo sua qualidade. Al\u00e9m disso, \u00e9 poss\u00edvel impactar a mesma pessoa esteja ela onde estiver (casa, trabalho, no parque ou na faculdade).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Mas, vale a pena investir na Microsoft Advertising?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Por que investir na Microsoft Advertising? Aqui no Brasil o Bing e Yahoo! det\u00e9m uma parcela pequena do mercado de buscas. Como o Google domina com 97, 68% do <\/span><i><span style=\"font-weight: 400;\">market share<\/span><\/i><span style=\"font-weight: 400;\">, s\u00f3 as empresas de m\u00e9dio e grande porte anunciam na plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 no exterior, a Microsoft \u00e9 quem domina mais de um ter\u00e7o das buscas no mercado americano. Por este motivo, quem possui neg\u00f3cios fora ou deseja atingir um p\u00fablico estrangeiro vale a pena investir na Microsoft Advertising, sim!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pronto para conhecer mais sobre essa novidade? Clique <\/span><a href=\"https:\/\/about.ads.microsoft.com\/pt-br\/comecar\/microsoft-advertising-inscricao\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aqui <\/span><\/a><span style=\"font-weight: 400;\">e navegue no site da plataforma para conhecer mais. ?<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em parceria com a Microsoft, o Bing lan\u00e7a sua nova plataforma de an\u00fancios: o Microsoft Advertising. A iniciativa faz parte de um projeto de expans\u00e3o para o pr\u00f3ximo ano, que visa implementar solu\u00e7\u00f5es em Intelig\u00eancia Artificial, integra\u00e7\u00e3o de dados e novos produtos.\u00a0 A expectativa \u00e9 grande para que haja integra\u00e7\u00e3o com o LinkedIn Ads, j\u00e1&hellip;<\/p>\n","protected":false},"author":2,"featured_media":719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[181,69,182,183],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-bing-ads","tag-google-ads","tag-linkedin-ads","tag-microsoft-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Advertising: nova plataforma de an\u00fancios do Bing e Yahoo! - ID<\/title>\n<meta name=\"description\" content=\"Era Bing Ads agora \u00e9 Microsoft Advertising... 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